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1 теория управления маркетингом
Advertising: marketing management theoryУниверсальный русско-английский словарь > теория управления маркетингом
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Management — in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or… … Wikipedia
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Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
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management speak — UK US (also management speak) noun [U] DISAPPROVING ► WORKPLACE words and expressions that are used by managers and in management theory, but may not be understood by ordinary people: » Relationship marketing is management speak for selling… … Financial and business terms
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Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… … Wikipédia en Français